Driven to deliver a vast valuable audience to our clients, our motorway formats creatively target the vast majority of mobile audiences whilst they crave stimulation on uncluttered motorways and major roads. The high reach nature of the media platform allows for cost effectively running nationwide campaigns, and for complementing a variety of media plans.
Needs Exploration
We work with clients and their agencies to fully understand the objective of the campaign.
Fleet Selection
Once we have identified the objectives of the campaign we consult with our vast database of fleet operators to determine which fleet will deliver the most effective campaign. Variables may include fleet size, operating locations, delivery destination and the type of vehicles within the fleet.
Campaign Print
We work with the best print houses in the UK. Not only is the high definition digital print the best available in the country we can also secure competitive prices due to the volume of print that we purchase each year.
Campaign Installation
We have teams of fitters nationwide to ensure we can install our campaigns quickly and efficiently wherever the fleet may be located. Our team of installers and experts in this arena and will ensure your campaign is properly fitted and looking its best before it goes out on the road. All our campaigns are supported with Proof Of Posting photography.
Campaign Analysis Report
Once the campaign has been run our team analyses the campaign’s metrics which include miles driver (day & night), time on the road, campaign visibility by road type. Our CARs are considered market leading and we’ve been offering these accountability measures since 2006.