The Secret To Take Your Brand From 'Good to Great'
You peer through the window of an empty restaurant and quickly conclude the food must be rubbish. The restaurant next door is packed and has a queue of people waiting for a table stretching out the door.
Must be the tastier of the two. You join the queue.
Psychologists, sociologists and consumer behaviour experts call this powerful dynamic “social proof.” Most consumers don’t call it anything.
They simply choose to follow the crowd.