Tom Tom chose In Your Space to execute the largest pan-European campaign ever seen on Europe’s road network. The campaign was carried on 405 truck rears and travelled in excess of 22 million miles over a 3 month period.

The Brief

Launch the Tom Tom One

  • 9 countries
  • 7 languages
  • 1 weekend
  • 405 trucks


The Result

Our fantastic logistics team located the vehicles from our database that would best deliver the campaign. The materials were printed in the week prior to the launch date and the campaign was installed in 9 countries across Europe in one weekend.

The Tom Tom campaign travelled in excess of 21 million miles over a 12 week period and was seen across the major European road network during the busy summer holiday period.