In Your Space was proud to provide the Pride vehicle for Diageo’s Smirnoff vodka brand. The vehicle attended all the Pride events across the summer.

The Event

The Smirnoff vehicle headed to various Pride events to support their sponsorship activation. The vehicle arrived in situ mid-morning and left once the event was over.

A Fully Manged Service

The entire operation including the creation of the vehicle wrap and the installation of the materials is all handled by In Your Space. The driver was at Smirnoff’s disposal during the entire event making sure it always remained in a prominent location.