Truck media allows clients to target a vast motoring audience in a captive environment in a clutter-free advertising environment. With the motorways and A roads in Britain carrying the majority of the UK’s traffic, truck media’s high reach is a perfect tool for automotive, car insurance and break down recovery services to advertise. The affordable longevity can help these brands stay front-of-mind throughout the year with a fleet of vehicles that deliver a huge, relevant audience in motoring mode.


In Your Space were delighted to be asked by Nissan to help launch their new Navara. The campaign, running on 70 fully wrapped HD trucks can be seen travelling the length and breadth of the UK.

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In a world where customers are more time-poor than ever before, taking your vehicle to their playground has never been more rewarding. We specialise in planning and executing luxury roadshows for some of the world’s most prestiguous automotive brands.

From obtaining permissions from exclusive marinas, providing event staff, and booking flights and accommodation for the entire event crew, our team of experts take the stress of planning and executing roadshows in exclusive destinations across Europe.

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The Mitsubishi truck wrap campaign featuring a stunning Alpine backdrop hasdhuge stand-out as it travelled up and down the country. The 70-strong fleet of vehicles took the launch of the L200 into the heart of the road network and was supported by traditional static outdoor sites. The visual impact of the creative sees this as one of our favourite campaigns. 

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Shell used 170 of In Your Space’s HD Motorway Truck rears to promote their new fuel targeting drivers on long motorway journeys

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Tom Tom

Tom Tom ran the world’s biggest truck media campaign across 9 countries for 12 weeks. The campaign was managed locally in each country and featured language specific copy. The campaign travelled 22 million miles over the 12 week period.

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Aviva, through their agency Zenith Optimedia, wrapped a fleet of large format trucks with their latest campaign. The campaign ran for three months and could be seen across the UK.

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In Your Space has worked with Castrol to create stunning 3D truck advertising campaigns across Europe. The stunning 3D ‘Love Your Truck’ campaign created by Ogilvy ran across Europe and is our favourite truck media creative

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Green Flag

Green Flag’s national campaign could be seen on every major high street in the UK. Running from multiple regional depots across the country for 12 months, the campaign offered afford longevity to the Green Flag breakdown service.

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We Buy Any Car

We Buy Any Car ran a truck media campaign across the North of England which ran in conjunction with their TV campaign to help raise brand awareness of their car buying service

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Frankfurt am Main